Speaking of Rue wearing that vest, it seems like her dad’s burgundy jacket we see her wearing so often in season one doesn’t show up as much in season two. Rue (Zendaya) wore a combination of some vintage-a Jean Paul Gaultier top vest and vintage Roberto Cavalli pants. Her skirt is Orseund Iris, and she’s wearing a mesh top by this brand called Maroske Peech, and a beaded top from NIHL. Jules (Hunter Schafer) is wearing a combination of what I would consider to be cutting-edge independent designers. Then, I collaborated with Mimi Wade on Barbie Ferreira’s character Kat’s dress. I collaborated with Batsheva on Maude Apatow’s character Lexi’s outfit-We chose really bright colors, a beautiful saffron gold color and really rich fuchsia. We were shooting on film, which makes a difference with the look of everything and makes the colors really pop. Since it’s the first episode back, I just wanted everything to look really beautiful on camera. But, I think young people at that age in high school often do change up their style or try to experiment with different styles, so I didn’t feel too locked into the look of the first season. Heidi Bivens: The New Year’s Eve party episode begins a couple of weeks after the final episode of the first season, so I couldn’t really take too big of a departure for it to still feel cohesive. And this season, the color palettes overall got darker as each character grew up. But more than providing outfit inspiration, the costumes mirror each character’s progression.
Against the dark plots exploring pedophilia, domestic abuse, teenage drug-dealing and violence, Bivens’s whimsical costume direction can seem paradoxical. Bivens leaned into this even further for the second season, and says she scoured the vintage racks of nearly every costume house in Los Angeles. Who among us didn’t google “cut-out flare pants” after Maddy wore them to the town’s carnival? Though set in the present, the characters of Euphoria relish in early noughties nostalgia, marked by short hemlines and clingy fabrics. Two and a half years following the show’s premiere, Euphoria, which follows the complex lives of a pack of high school students navigating love, identity, and drug addiction, still has a palpable impact on where fashion trends fall today.
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The journalist-turned-stylist-turned-costume designer tells Vogue she’s drawn in by a challenge and, having returned to outfit the second season of HBO’s hit series Euphoria after earning Emmy, Primetime, and CDG Award nominations for her work on the show’s debut, it’s safe to say the challenge has been met. You have her to thank for those neon swimsuits paired with ski masks in Spring Breakers, and the beyond-trendy ensembles on Euphoria (remember how good their Halloween costumes were?).
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Finally, the cherry on top: a classic Maddy bikini shot, complete with luxurious chiffon cover-up.Heidi Bivens knows how to dress the cool girl. Later, in a series of flashbacks, she beats up various kids who’ve crossed her – an activity which requires a more casual get-up, namely one of stylist Vanna Youngstein ’s coveted baby tees accessorised with custom BP Jewelry earrings.
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Meanwhile, cosplaying as a rich housewife on babysitting duty gives way to some mouth-watering archive moments: vintage Chanel co-ords, Thierry Mugler gowns and an archive Valentino SS93 dress are all on the menu, each giving a sense that Maddy is ready to burst out of her high school fashion bubble. If anyone can pull off carrying a child while wearing a cowl neck top and a Blumarine-style fur trimmed cardigan, it’s Maddy. Her part-time gig as a babysitter for a super rich family in the hills has got her feeling broody, as Maddy fantasises about being pregnant – minus frumpy maternity gear – in the high school toilets.
According to Euphoria ’s costume designer Heidi Bivens, Alexa Demie ’s Maddy is embracing a slightly darker, more grown up sartorial energy in season two.
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